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rich media ads Archives - 2adpro

You ain’t had it this rich before

A recent study by Microsoft concluded that human attention has markedly decreased over the last 15 years and that it is shorter than that of Goldfish! We live in a highly distracted world with the ability to access information all the time, and that makes it difficult for advertisers to capture user attention and drive a message. Cutting through clutter to capture and hold user attention need not be challenging if the right tactics are employed. As opposed to standard display advertising, providing rich experiences to users irrespective of the device can potentially increase brand awareness, recall and traffic. read more

Catching more eyes with New Interactive Rich Media Ad Solutions

Advertising is all about impact. The more the impact, the more the click through rate, re-call value and brand awareness. To that end, interactive rich media ads have a definite edge over normal banner and text ads. Rich Media Advertising brings a powerful medium to life and presents a wide canvas of creativity with impactful messages and great interactive experience to the audience.

Text ads and traditional banners ads have been around for a very long time. The purpose of these ads is to make the user click on the ad but unless the text is clever and the image enticing the Click Through Rates (CTR) will be low and they are suffering a painful death as the users are going out of their way to avoid clicking on them. read more

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