Brand architect brings history of enriched customer engagements to always-on agency, will lead growing strategy team to create relevant marketing on a continuous basis.
NEW YORK, March 29, 2017 /PRNewswire/ — Madras Brand Solutions, the global creative and content agency combining high-touch, near-shore creative with high-volume, far-shore development and delivery, has named Mark Cerame as its Head of Strategy.
This marks an important step for the agency, which was launched in January with existing offices on three continents and 1,100 people dedicated to always-on marketing. Madras delivers more creative content for clients by making it financially easier to access strategy and creativity continuously. The agency identifies strategic insights and develops creative solutions in London and New York, then executes them cost-effectively via content and production teams in Bangalore and Chennai.
Cerame will work out of New York, where he’ll team with Madras Chief Creative Officers Bill Davaris and Andrew Ladden and collaborate with Madras offices in London and India.
“Strategy can’t be a one-time exercise,” said Cerame. “For brands to maintain emotional connections with consumers, they need to bring creative ideas to market continuously. Madras has built a winning model around this belief.”
For more than 20 years, Cerame has built brands in finance, technology, retail, and heavy industry. His specialty is creating enriched experiences that allow people to connect emotionally with a brand. He believes that strategy lives in the center of all client initiatives, constantly feeding the creative, rather than being a “stage” that kicks off a client engagement and has a definite end.
As SVP/Strategy Lead at RAPP Worldwide, Cerame led a strategy team on such accounts as VISA and Time Warner Cable and Prior to RAPP, he worked for Rosetta/Razorfish, Point to Point, and Ligget Stashower, where he led strategic campaigns for such accounts as Adobe, Nationwide, Fidelity, J.M. Smucker and Sherwin Williams.
“Mark is a business builder, and he has multi-faceted expertise in keeping the strategic process fluid and connected from beginning to end,” said Fred Schuster, CEO of Madras. “His credentials speak for themselves, and he has already made a real impact with our clients.”
“Plus, when I think about Mark’s partnership with Bill and Andy, our strategic consulting and creative capabilities become really hard to match,” said Schuster.
About Madras Brand Solutions (www.madrasglobal.com)
Madras Brand Solutions is a global creative and content agency that provides always-on marketing for clients, by combining high-touch, near-shore strategic consulting and creative with high-volume, far-shore development and delivery. Madras works with global brands such as Macys, Lenovo, BBC, Tesco, Clarks, French Connection, Manolo Blahnik and American Outdoorsman to provide full-service capabilities in strategy and planning, traditional brand communications, websites, social and mobile campaigns, experiential and engagement, content fulfillment and execution.
Madras is a division of The Ad2pro Group (www.thead2progroup.com), a premier, tech-enabled, content delivery business providing high quality, high volume work for elite brands. In addition to Madras, the Ad2pro Group owns 2adpro Media Solutions (new.2adpro.com), which partners with prestigious media companies such as Tegna (US), Gatehouse (US), Fairfax (AUS and NZ), and Newsquest (UK), to offer on-demand creative and technology automation services.
The Ad2pro Group also offers integrated Ad Ops technology platform and proprietary workflow and automation solution, JDX. The group (including Madras, 2adpro and JDX) has offices in Bangalore, Chennai, Los Angeles, Austin, Sydney, New York and London.