Digital Video | Its Consumption, Creation and Marketing



Have you watched online video today?
If you said yes, you’re not alone.


Zenith reported that in 2018 consumers spent 67 minutes a day watching online video and that number is expected to increase to 84 minutes a day by 2020. In 2018, eMarketer estimated that 2.38 billion people globally would watch streaming or downloaded video content via any device. Video has become an integral part of our daily lives, it’s inescapable.


We as human beings have the desire to record moments and share with others, so they can see, hear and experience our reality in that moment. Video is a powerful medium and has been made readily accessible through mobile devices allowing us to easily create experiences, share with others and engage at the click of a button.


Not only are we watching, creating and sharing video on a daily basis, we are also personalizing our video viewing experiences. Selecting shows, clips and genres we are most interested in, and then enjoying them when and where we want. According to Cisco, 82% of all consumer internet traffic will be video by 2021.


With the inescapable engagement we have with video, it is a natural extension for businesses and brands to use video to showcase their product or services and engage their audience to point of purchase. Several studies support the strength of utilizing video as a marketing tool, from branding to driving sales:


  • Wyzowl, reports within their “The State of Video Marketing 2019” report that 94% of marketers say video has helped increase user understanding of their product or service.
  • Forbes reports 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
  • YouTube research in 2018 discovered that viewers wanted an interactive experience, like signing up for a service or buying a product.
  • Aberdeen Group tells us that video marketers get 66% more qualified leads a year.

Seeing the power of video and understanding that many companies don’t see video as an advertising option due to costs of making one. To solve this challenge, 2adpro developed M-video, a simple, low cost video ordering workflow which offers our clients an affordable, quick turnaround video creation solution that can be distributed across multiple platforms.

W’ed love to help with your video needs. Get in touch at


About the author:

Pam leads 2adpro’s North America division, where she and her team focus on finding solutions to clients’ most pressing challenges surrounding creative, operations and technology.  She brings over 20 years’ experience in helping businesses grow and is passionate about delivering growth strategies to media companies while supporting them in being competitive by driving efficiencies in areas that effect revenue, digital solutions and profitability.