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The Rise of Programmatic Buying

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Advertising Industry is firmly on a path towards ‘automation’. One can discern this from the rising trend of ‘programmatic buying’ among brands and advertisers.

‘Automation’ has been the keyword in the advertising industry for a while now and we are not just talking about automation of ads scheduling. Given that advertisers can purchase digital ad space without speaking to a single human being, it makes the whole process very efficient for the brands, as they can bypass RFP driven manual buying process and endless negotiations. read more

Surviving Ad blocking Software and the way forward!

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Every now and then, this topic would trend in the world of advertising but the Publishers were rarely alarmed. There are many Ad blocking software, codes and apps in the market but none of them have given ad publishers sleepless night as much as Apple’s iOS latest offering.

Let’s look at some stats first. The use of ad-blocking software first started with desktops and laptops and now has moved towards mobile devices at a very alarming rate. Reports say that there are around 198 million active users worldwide that use ad blocking software and it is poised to increase exponentially! read more

Will JDX suite revolutionize the Digital Ad Campaign Management Scenario?

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Simple solutions for complex problems are the stuff that revolutionizes business, making it more cost-effective while reducing the turnaround time. Optimization and customization are two factors that weigh heavily while choosing a reliable platform with the capability to deliver end-to-end campaigns and data analytics for print and digital media.

That’s why 2adpro came up with the revolutionary suite of applications called JDX that has been designed to manage the ad campaign workflow efficiently in a systematic glitch-free manner. read more

Will the rise of HTML5 usher in an era of challenge?

With Flash ads in trouble, what’s the way forward for Publishers and Advertisers?

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On September 1st 2015, Google Chrome started blocking rich media flash ads from playing automatically. With result, the ad will play only if the user clicks on it! Firefox too has blocked Flash ads citing security reasons and vulnerability to hacking! Safari’s next version will allow the user to download an extension that would block ads on most news sites!

With the majority of sites gearing up to bury Flash ads, advertisers who primarily work with rich media ads are on a crossroad! read more

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