The state of conversion rates in the world of B2B lead generation

 
Taking e-commerce as an example, average website conversion rates globally from inbound strategies were at 2.86%, while paid marketing and social media were at 2.98% and 1.95% respectively in Q2 2018. In the US and the UK (the highest) conversion rates from inbound strategies were at 2.63% and 4.31% respectively. However, an ifbyphone marketing research survey infers that digital strategies (email, SEO, PPC, and display ads) stand at the top (57%, 55%, 39% and 25% of respondents respectively) of what marketers around the world prefer as channels to source high-value leads.
 
Sources
https://www.industrialmarketer.com/b2b-conversion-rates-by-digital-marketing-channel/
https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/