Will the rise of HTML5 usher in an era of challenge?

With Flash ads in trouble, what’s the way forward for Publishers and Advertisers?


On September 1st 2015, Google Chrome started blocking rich media flash ads from playing automatically. With result, the ad will play only if the user clicks on it! Firefox too has blocked Flash ads citing security reasons and vulnerability to hacking! Safari’s next version will allow the user to download an extension that would block ads on most news sites!

With the majority of sites gearing up to bury Flash ads, advertisers who primarily work with rich media ads are on a crossroad! read more