Quantcast
SuperUser, Author at 2adpro - Page 2 of 2

This New Shop Is Seeking to Redefine the Agency of Record Model

Madras evolved out of Ad2Pro Media Solutions

Feb 02 2017 : Clients around the world are moving away from agency of record relationships in favor of cost-cutting, project-based contracts and in-house assignments. But with the acquisition of U.K. agency Somewhat and the subsequent hires of chief creative officers Bill Davaris and Andy Ladden from Ogilvy & Mather, Ad2Pro Media Solutions CEO and agency veteran Fred Schuster thinks he’s found a solution to one of the industry’s most pressing problems. And that solution has a name—Madras. read more

2adpro’s HTML solution post “Swiffy” tool’s sunset

In mid-2015, Google decided that, due to security concerns, it would stop supporting Flash ads on its Chrome browser in favor of HTML5 ads. Other browser developers quickly followed Google’s lead and are eliminating the use of Flash, the most common platform used to build banner advertising. To ease the transition, Google introduced a simple-to-use conversion tool called “Swiffy”, which converted Flash SWF files to HTML5 files, thereby meeting the required standards and specifications.

Other tools like Google Web Designer (GWD) were also available to build HTML ads, however, GWD has drawbacks that prevent it from being a full-fledged replacement for Flash. It does not support complex animations and it supports only Google fonts as opposed to the font sets used by most 2adpro customers. Earlier this year Adobe released Animate CC, the much-awaited alternative to Flash. Animate delivers HTML output and has complex animation capabilities built-in. read more

Catching more eyes with New Interactive Rich Media Ad Solutions

Advertising is all about impact. The more the impact, the more the click through rate, re-call value and brand awareness. To that end, interactive rich media ads have a definite edge over normal banner and text ads. Rich Media Advertising brings a powerful medium to life and presents a wide canvas of creativity with impactful messages and great interactive experience to the audience.

Text ads and traditional banners ads have been around for a very long time. The purpose of these ads is to make the user click on the ad but unless the text is clever and the image enticing the Click Through Rates (CTR) will be low and they are suffering a painful death as the users are going out of their way to avoid clicking on them. read more

Happy World Graphics Day

4ebbbf14d59174a0698ce456b84fc694014ecc1bbe7f79f5bcpimgpsh_fullsize_distr

World Graphics Day is observed on April 27, 2016. The day was established by the International Council of Graphic Design Associations, which was founded on April 27, 1963. World Graphics Day – also called World Graphic Design Day – is a chance to recognize communication design and its role in the world.

Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form. Graphic design is undertaken to convey a specific message to a targeted audience, usually from the client, known as the ‘brief’. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. read more

Advantages of a Digital Asset Management System

jd_vault

Marketers (Brands) have been using Digital Asset Management system for many decades now. A repository to keep digital assets, DAM has long served as a mere vault to store advertising campaigns.

Today however, the multiplicity of activities that are currently involved in campaign management requires a robust system that would facilitate a smooth workflow for advertising campaigns and also help Marketers (Brands) make intelligent business decisions.

Here are five different ways a Digital Asset Management system can work as a powerful and critical marketing tool read more

The Rise of Programmatic Buying

programmatic_v1

Advertising Industry is firmly on a path towards ‘automation’. One can discern this from the rising trend of ‘programmatic buying’ among brands and advertisers.

‘Automation’ has been the keyword in the advertising industry for a while now and we are not just talking about automation of ads scheduling. Given that advertisers can purchase digital ad space without speaking to a single human being, it makes the whole process very efficient for the brands, as they can bypass RFP driven manual buying process and endless negotiations. read more

Surviving Ad blocking Software and the way forward!

surviving_ad-block

Every now and then, this topic would trend in the world of advertising but the Publishers were rarely alarmed. There are many Ad blocking software, codes and apps in the market but none of them have given ad publishers sleepless night as much as Apple’s iOS latest offering.

Let’s look at some stats first. The use of ad-blocking software first started with desktops and laptops and now has moved towards mobile devices at a very alarming rate. Reports say that there are around 198 million active users worldwide that use ad blocking software and it is poised to increase exponentially! read more

Will JDX suite revolutionize the Digital Ad Campaign Management Scenario?

jdx

Simple solutions for complex problems are the stuff that revolutionizes business, making it more cost-effective while reducing the turnaround time. Optimization and customization are two factors that weigh heavily while choosing a reliable platform with the capability to deliver end-to-end campaigns and data analytics for print and digital media.

That’s why 2adpro came up with the revolutionary suite of applications called JDX that has been designed to manage the ad campaign workflow efficiently in a systematic glitch-free manner. read more

Will the rise of HTML5 usher in an era of challenge?

With Flash ads in trouble, what’s the way forward for Publishers and Advertisers?

32076a58e2fedbff70b64325c2c6b53801841dac7c89dee483pimgpsh_fullsize_distr1

On September 1st 2015, Google Chrome started blocking rich media flash ads from playing automatically. With result, the ad will play only if the user clicks on it! Firefox too has blocked Flash ads citing security reasons and vulnerability to hacking! Safari’s next version will allow the user to download an extension that would block ads on most news sites!

With the majority of sites gearing up to bury Flash ads, advertisers who primarily work with rich media ads are on a crossroad! read more

Page 2 of 212
Go to top