Have you watched online video today? If you said yes, you’re not alone.
Zenith reported that in 2018 consumers spent 67 minutes a day watching online video and that number is expected to increase to 84 minutes a day by 2020. In 2018, eMarketer estimated that 2.38 billion people globally would watch streaming or downloaded video content via any device. Video has become an integral part of our daily lives, it’s inescapable.
We as human beings have the desire to record moments and share with others, so they can see, hear and experience our reality in that moment. Video is a powerful medium and has been made readily accessible through mobile devices allowing us to easily create experiences, share with others and engage at the click of a button.