Every now and then, this topic would trend in the world of advertising but the Publishers were rarely alarmed. There are many Ad blocking software, codes and apps in the market but none of them have given ad publishers sleepless night as much as Apple’s iOS latest offering.
Let’s look at some stats first. The use of ad-blocking software first started with desktops and laptops and now has moved towards mobile devices at a very alarming rate. Reports say that there are around 198 million active users worldwide that use ad blocking software and it is poised to increase exponentially!