Search advertising is one of the fastest growing segment of online advertising because it works and is effective at generating results. As many print publishers integrate an online strategy into their offerings, an effective search offering must be part of the core offering.

Most print publishers in the world offer an on-line impression to their print advertisers. These are normally text based listings or a PDF version of the print ad available in an on-line directory.

In order to enhance the search and improve the exposure of these ads on-line, it is essential to include the attributes of an ad in a structured format. This will enable an on-line directory to offer sophisticated search functionality to the consumer.

At 2AdPro, we offer an Ad Tagging service that will extract relevant information from a print display ad and generate an XML file with this information. We will also convert your print ad to a native on-line format of your choice. This will allow publishers to offer new on-line offerings to their traditional print advertisers.