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Sales is great. Chasing paper, not so.

Publishers are beginning to rethink their sales structures and processes to reduce costs while continuing to maintain high service levels with customers.

It’s a well known fact that a huge chunk of a newspaper sales reps’ time is spent on administrative responsibilities totally unrelated to his or her core skill set. Valuable ‘selling time’ wasted on things like following up on post-sale enquiries, keeping in touch with customers on the status of their orders, getting material status updates or even liaising with internal departments and couriers. All very, very unnecessary. read more

Advantages of a Digital Asset Management System

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Marketers (Brands) have been using Digital Asset Management system for many decades now. A repository to keep digital assets, DAM has long served as a mere vault to store advertising campaigns.

Today however, the multiplicity of activities that are currently involved in campaign management requires a robust system that would facilitate a smooth workflow for advertising campaigns and also help Marketers (Brands) make intelligent business decisions.

Here are five different ways a Digital Asset Management system can work as a powerful and critical marketing tool read more

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