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innovation Archives - 2adpro

Sales is great. Chasing paper, not so.

Publishers are beginning to rethink their sales structures and processes to reduce costs while continuing to maintain high service levels with customers.

It’s a well known fact that a huge chunk of a newspaper sales reps’ time is spent on administrative responsibilities totally unrelated to his or her core skill set. Valuable ‘selling time’ wasted on things like following up on post-sale enquiries, keeping in touch with customers on the status of their orders, getting material status updates or even liaising with internal departments and couriers. All very, very unnecessary. read more

Happy World Graphics Day

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World Graphics Day is observed on April 27, 2016. The day was established by the International Council of Graphic Design Associations, which was founded on April 27, 1963. World Graphics Day – also called World Graphic Design Day – is a chance to recognize communication design and its role in the world.

Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form. Graphic design is undertaken to convey a specific message to a targeted audience, usually from the client, known as the ‘brief’. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. read more

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