Gannett chooses 2adpro as an outsourcing partner
Gannett Co. Inc. joined McClatchy Co., E.W. Scripps, MediaNews Group and several other newspaper publishers outsourcing ad production work to overseas firms.

The publisher tapped Los Angeles-based 2AdPro to produce ads for the Rochester (N.Y.) Democrat and Chronicle, Press & Sun-Bulletin in Binghamton, N.Y., and several other papers, said Austin Ryan, Gannett’s vice president of production.

“We are not doing a wall-to-wall replacement like some other newspapers,” he said. “But we do believe we can gain some economies and we will be rolling this out at other properties that make sense.”

Ryan said Gannett is also working with other outsourcers in addition to 2AdPro, which is backed by Indian software developer Ninestars Information Technology Ltd.

Meantime, The Miami Herald canceled a previously announced plan to outsource some of its copyediting functions to Mindworks, a firm with offices in New Delhi, India (see Dateline, Jan. 7).

The paper will, however, outsource ad production under an agreement with Express KCS.

Source: http://www.newsandtech.com/dateline/01-21-08_date.htm
Date: January 2008