2adpro's Flash Ad Value Pack Brings Professional Design Services to Small-, Medium-Size Media Companies and Small Business - April 19, 2010

Small- and medium-size media organizations and small businesses have a new option for creating customized flash banners and mobile ads - 2adpro's "Flash Ad Value Packs."
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2adpro's Flash Ad Value Pack Brings Professional Design Services to Small-, Medium-Size Media Companies and Small Business - April 19, 2010

Digital Advertising/Marketing Leader 2adpro Launches New Design Packs

WOODLAND HILLS, CA – Small- and medium-size media organizations and small businesses have a new option for creating customized flash banners and mobile ads – 2adpro’s “Flash Ad Value Packs.” Announced today by 2adpro Media Solutions, these competitively priced packages come with a satisfaction guarantee and offer an affordable creative solution to clients who may have limited advertising and marketing resources. 2adpro, www.2adpro.com, is the leading provider of print and digital design solutions, and is a leader in outsourced advertising production space for media organizations, including newspapers, broadcast outlets, advertising agencies and web-based publishers.

“We want to bring our services to clients who need help building banner ads for the web and prefer to engage 2adpro on an as-needed basis,” 2adpro Co-founder and Chief Marketing Officer Todd Brownrout says. “This new pricing approach is flexible, allowing businesses to take advantage of our world class service.  Clients can now buy a smaller pre-paid package on and as-needed basis.”

The same proprietary, web-based technology used for large corporate clients supports the Flash Ad Value Pack. Clients can place orders for 10-, 25- and 50-ad packages through www.2adpro.com/flashads/  and then receive logins to manage the ad creation process through 2adpro’s world-class platform. Ads are delivered overnight by 8am the next morning except weekends. In addition, the 2adpro packages include bonus ads, content revisions and a 30-day or five-ad satisfaction guarantee.  The prices for ads in a Flash Ad Value Pack are, in some cases, less than $50 per ad with revisions included.

“We believe businesses will find our Flash Ad Value Packs increase their creative capacity at a competitive price, with the same reliable professional service used by major media companies,” says Brownrout.
 
Ad2pro Media Solutions Pvt Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Freedom Communications, Scripps, BELO and Bonneville International.

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2adpro Expands "On-demand" Creative Services High Quality Flash, Rich Media Ads for Radio/TV Websites - April 19, 2010

2adpro Media Solutions Inc., www.2adpro.com, announced today it is expanding on-demand creative services to include radio and television websites.
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2adpro Expands "On-demand" Creative Services High Quality Flash, Rich Media Ads for Radio/TV Websites - April 19, 2010

WOODLAND HILLS, CA – 2adpro Media Solutions Inc., www.2adpro.com, announced today it is expanding on-demand creative services to include radio and television websites. Ads are custom-designed and most formats are turned around overnight with ad delivery the next morning.

2adpro, www.2adpro.com, is the leading provider of print and digital design solutions, and is a leader in outsourced advertising production space for media organizations, including newspapers, broadcast outlets, advertising agencies and web-based publishers.

Todd Brownrout, 2adpro co-founder and chief marketing officer, says “As online operations for the radio and TV industry grow, broadcasters are seeking ways to provide high quality flash and rich media advertising for their customers, while keeping operational costs in check. Accordingly, we’re expanding to meet this market to provide advertisers robust creative and fast turn-around without adding overhead.”

Customers find 2adpro’s model and cost structure in today’s competitive and highly fragmented media environment to be key differentiators. Mark Preston, Corporate New Media Director at Bonneville International in Salt Lake City, says 2adpro’s creative services are an exceptional value to Bonneville digital teams and to our advertisers. “The overnight turnaround 2adpro provides on flash ads is remarkable,” he says. “And, their high-quality work, attention to our needs, and ROI continually impresses.”

Adds Brett Atkinson, managing director of online products and strategy at KSL in Salt Lake City, “2adpro’s web-based software is intuitive and easy to use. Our sales team can say with confidence to any advertiser, ‘I’ll have your web ad completed in the morning.’ 2adpro has been able to let us deliver on that promise. We couldn’t be more pleased with their services.”

Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Freedom Communications, Scripps, BELO and Bonneville International.

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2adpro Announces the Release of an On-Demand Virtual Studio Platform
Hosted End-to-End Creative Project Management Capability Improves Efficiency and Streamline Project Delivery - April 19, 2010

2adpro Media Solutions Inc., the leading provider of print and digital design solutions for advertising and marketing
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2adpro Announces the Release of an On-Demand Virtual Studio Platform
Hosted End-to-End Creative Project Management Capability Improves Efficiency and Streamline Project Delivery - April 19, 2010

WOODLAND HILLS, CA - 2adpro Media Solutions Inc., the leading provider of print and digital design solutions for advertising and marketing

As a leader in the outsourced advertising production space for both print and online publishers, 2adpro – www.2adpro.com -- combines its deep domain expertise with extensive experience in advertising production, creating a global collaborative platform that delivers high volume design projects.

“Our customers are looking for flexible solutions allowing them to manage their print, online and mobile advertising by optimizing all available resources – both inside and outside their organizations,” says 2adpro Chief Operating Officer Pervez Sikora. “2adpro’s Virtual Studio takes projects end-to-end, from defining the creative brief to final delivery. Projects can be distributed to teams at studios worldwide, based on resource availability, delivery deadlines and work complexity. These teams are nimble and may comprise 2adpro studio operations, the client’s resources or a combination.

“Virtual Studio can be accessed via a browser from anywhere,” Sikora continues. “And it’s fully integrated with leading ad management and tracking systems in use by the media industry.”

Virtual Studio is highly customizable and can be configured quickly to meet the unique needs of each customer. The solution is powered by 2adpro’s proprietary JobDirect platform that is used by hundreds of users around the world. It combines best practices for the delivery of creative services, such as structuring the creative brief, tight collaboration between project team members and timely communication with state-of-the-art open and distributed technology.

The technology platform is available under a subscription-based model that offers flexible pricing, including user-based, transaction-based or hybrid options.
 
Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Scripps, Freedom Communications, NewsQuest Media Group, Mediaspan, Lulu and Bonneville International.

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India is set for a publishing outsourcing windfall Bangalore, India - January 12, 2010

Changing media consumption habits of people in the West coupled with the spiraling cost of ink and newsprint has made newspaper and magazine firms cost-sensitive, driving the growth for publishing outsourcing.
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India is set for a publishing outsourcing windfall Bangalore, India - January 12, 2010

Changing media consumption habits of people in the West coupled with the spiraling cost of ink and newsprint has made newspaper and magazine firms cost-sensitive, driving the growth for publishing outsourcing.

Changing media consumption habits of people in the West coupled with the spiraling cost of ink and newsprint has made newspaper and magazine firms cost-sensitive, driving the growth for publishing outsourcing.

India, which has a strong domestic publishing industry, is poised to be one of the major publishing outsourcing destinations in the coming decade.

According to ValueNotes Research, the total offshoring of publishing stood at $780 million in 2008, of which India had the largest share -- 84 per cent -- followed by Philippines (14 per cent) and Vietnam/China/Sri Lanka (2 per cent).

The research says that offshoring in publishing will grow at a rate of 15 per cent till 2010 and 20 per cent per annum thereafter, till 2012.

Capitalising on the opportunity to ride the publishing outsourcing wave is Bengaluru headquartered company 2Adpro Media Solutions, founded in 2006 by a group of seasoned executives from the media world that has grown from a dozen plus employees to a 410 strong team and a 100 plus customers today.

The company is one of the big three -- the other two being Affinity Express in Pune and Express KCS in Gurgaon -- in the offshore creative services space, which specialises in advertising and marketing design and production.

"Our customers, of which, 80 per cent are newspapers, get access to a virtual creative studio, when they work with us. We produce on an average around 7,000 ads per week for both print and online media with very quick turnaround time, sometimes in 15-20 minutes," says Pervez Sikora, COO of 2Adpro Media Solutions.

Sikora worked with many media companies and it was during his last stint with The Los Angeles Times as its director of Advertising Technology that he realised the huge outsourcing opportunity in design and production of ads.

The advertising spend on creative content for print display ads alone is upwards of $1 billion in the US.

"While I set up systems for sales force automation, space booking/rating, production, pagination, classified ads, retails ads, delivery for web, asset management etc., I was also in charge of driving the company's offshoring strategy which was initiated primarily to reduce costs. After weighing the pros and cons, it was decided that LA Times would cut major costs if the company outsourced some of its IT functions (which TCS handles) as well as advertising production, which Affinity Express handled for us," recalls Pervez.

With offices in Chennai, Bengaluru and the US, 2Adpro Media Solutions, which started with a seed funding of $1million in 2006 and received a VC funding of $2.5 million in 2008, has set itself a conservative target of achieving $30 million by 2012.

"We will not be able to achieve great growth rates through organic growth but will have to look at acquisitions in the UK and in India, and try to grow our onshore presence. We will continue to offer a combination of innovative technology, adaptive processes, and a utility based pricing model, along with our on-demand global sourcing model which provides customers with the flexibility and adaptability they need," says Pervez.

Publishing outsourcing is still nascent stages, notes Vivek Shenoy, analyst of Publishing at ValueNotes Outsourcing Practice.

"While a lot of publishing work in the scientific, technical, medical, educational and legal domains are being outsourced to India currently, newspapers and magazines in the US have not yet opened up to take advantage of Indian service providers fully," he says.

"But the future looks bright for this small clutch of service providers because cost cutting pressures in the immediate future will drive them to outsource to countries such as India, Philippines, China, among others. Moreover, India has a strong domestic publishing industry and the requisite talent pool in place, making it an attractive destination for publishing outsourcing," he notes.

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Newsquest Media Group expands outsourcing relationship with 2adpro London, UK - December 26, 2009

2adpro announced that the UK-based Newsquest media group has decided to expand their current outsourcing relationship with 2adpro to include production of print and digital adverts for additional sites.
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Newsquest Media Group expands outsourcing relationship with 2adpro London, UK - December 26, 2009

2adpro announced that the UK-based Newsquest media group has decided to expand their current outsourcing relationship with 2adpro to include production of print and digital adverts for additional sites.Newsquest has been using 2adpro for design and production of print adverts for nearly two years for many of their publications and is looking to leverage the early success for further improving operational efficiencies and streamlining the production operations.  According to Clive Message at the Worcester, the guaranteed overnight turnaround of adverts has improved the service that they have been able to provide to their advertisers.  Publishing Systems Manager for Newsquest North East, Mariska Peers feels that communication and customer service from 2adpro is second to none and 2adpro is considered to be an integral part of their operations.

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2adpro announces the availability of their Virtual Studio solution Bangalore, India - November 2, 2009

Bangalore based creative services and graphic design firm 2adpro today announced the availability of its Virtual Studio solution for the end-to-end delivery and management of creative projects for advertising and marketing.
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2adpro announces the availability of their Virtual Studio solution Bangalore, India - November 2, 2009

Bangalore based creative services and graphic design firm 2adpro today announced the availability of its Virtual Studio solution for the end-to-end delivery and management of creative projects for advertising and marketing. The Virtual Studio solution is based on 2adpro’s web-based technology platform, JobDirect, which is a complete project management, tracking, workflow and asset management solution. According to Chief Operating Officer, Pervez Sikora, 2adpro’s Virtual Studio is the right-sized solution that publishers, agencies and large enterprises need today for the flexibility, adaptability and scalability that they need from their creative services operations.

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2adpro expands their studio operations in Bangalore Bangalore, India - October 5, 2009

2adpro, one of the world’s leading creative services provider, announced an expansion of their Bangalore facility.
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2adpro expands their studio operations in Bangalore Bangalore, India - October 5, 2009

2adpro, one of the world’s leading creative services provider, announced an expansion of their Bangalore facility. Quick turnarounds, increased operational efficiencies and on-demand creative capacity is driving media companies, advertising agencies and large enterprises around the world to seek out new and innovative ways to handle their creative services and studio operations. “This has led to a steep increase in the demand for our services”, says Todd Brownrout, Co-founder and Chief Marketing Officer at 2adpro. “We are expanding our studio in Bangalore which will increase our capacity by an additional 120 seats to support this demand.”

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