Todd is a respected and award-winning leader in the U.S. newspaper industry. He has had a successful career in the media and advertising space during which he led large advertising organizations, merger and acquisition activity, marketing and other functions at two of the largest newspapers in the US. Todd has the drive and passion to exceed customer expectations. He founded 2adpro to help the media industry revitalize itself through innovation and delivery of advertising products and services.

Todd has over 16 years of experience in the publishing industry. In Knight-Ridder he was Senior Vice-President/Sales & Marketing for Philadelphia Newspapers, Inc., and recognized in 2001 as Knight-Ridder's top advertising executive. In Tribune he served as Senior Vice-President/Advertising at the Los Angeles Times before starting 2adpro. Todd has an MBA in Marketing from University of North Carolina in Chapel Hill and an undergraduate degree from Hobart College in Geneva, NY.

Pervez is an entrepreneur with a strong technology and operations background. He heads 2adpro’s operations in India and drives the development of technology in the company. Pervez brings two decades of progressive leadership experience in a broad range of industries including Publishing, Media, Entertainment and Customer Care. He co-founded 2adpro with Gopal and Todd to bring innovation and change in the way advertising gets designed, produced and distributed worldwide.

Before starting 2adpro, Pervez was the director of advertising technology at the Los Angeles Times. He has extensive startup and offshore operations experience. Pervez has an MS in Electrical Engineering from University of Southern California.

Pat oversees Sales and Account Management for 2adpro from our east coast U.S. office in Charlotte, NC.

Pat brings over 27 years of experience in the newspaper industry to 2adpro, before joining in August of 2007. She has held senior executive positions at a number of newspapers including The Charlotte Observer, where she was Executive Vice-President, The Monterey County Herald in Monterey California, where she was President and Publisher, and the Saint Paul Pioneer Press, where she was Senior Vice-President of Sales and Marketing. She spent a number of years in advertising sales and management earlier in her career.

An award-winning newspaper executive, Pat has experience in all aspects of advertising, sales, marketing and production including niche publications, magazines and books. Through her career she had the opportunity to work for some of America’s major newspaper organizations including Knight Ridder, Gannett, Cox and Cap Cities ABC. She earned a  Bachelor of Science in Journalism degree from the University of Kansas.

Kartic is a seasoned executive with a strong service delivery and customer support background in the publishing services outsourcing industry. He brings a strong operational discipline and customer focus to 2adpro. His areas of expertise include building efficient offshore solutions delivery models, process engineering and organization design.

Prior to joining 2adpro, Kartic was responsible for the delivery of services and solutions at RR Donnelly where he managed account transitions, implementations and solutions design. Kartic has a Bachelor of Engineering in Computer Science from Anna University in Chennai, India.