Macy’s Partners With Madras Global For Creative Automation
Madras will collaborate with Macy’s Marketing teams to support the retail giant’s high-volume e-commerce marketing operations including executing select digital strategies, on and offline advertising, and content development
NEW YORK, NY (September 25, 2018) – After a rigorous review process Macy’s has partnered with Madras Global to support creative automation work for Macy’s e-commerce platform, in collaboration with Macy’s existing internal teams. Madras was tapped to provide high-volume digital advertising and marketing services, from high-speed retouching to delivery of email and site content that will support the entire Macy’s and Macys.com portfolio.
Since 2011, portions of the creative production and retouching work for Macys.com had been handled by Madras’ sister company, 2adpro. In addition to the high-volume, high-speed delivery operation they have been accustomed to, this new partnership gives Macy’s access to Madras’ big brand strategic and creative teams.
“Madras was built to enable our clients to deploy their marketing dollars as efficiently and effectively as possible while continuously delivering quality content,” said Fred Schuster, CEO of Madras. “We are thrilled to continue our relationship with Macy’s and to help them confront the challenges of a rapidly changing retail world.”
“We are excited to continue to build on our relationship with Madras as part of this next evolution of our creative partnership,” said Chuck Hansen, group vice-president, Marketing Operations for Macy’s. “Our always on approach to marketing with the goal of creating customized and relevant connections with our customers will be further enabled by the scalability and speed of delivery that Madras brings to the table.”
The expanded partnership plays into Madras’ strengths and unique operating model that combines lower priced and high-volume creative automation via their Indian operation, and high-value strategic and creative resources in New York and London. A critical component of this operation is Madras’ technology platform, called JDX, that allows dynamic workflow and asset management collaboration between Madras and Macy’s.
About Madras Global
Madras Global is a global brand commerce agency that seamlessly weaves story and delivery to create continuous content. To do so, they apply emotional brand building expertise and the application of data to cost effectively drive business performance.
Powered by JDX, their propriety Ad Ops Technology platform, Madras operates under a unique new business model that provides creative solutions in near-shore hubs of New York and London, that are cost-effectively executed via its off-shore creative and production teams in Bangalore and Chennai.
Madras works with global brands such as Macy’s, Patheon, part of Thermo Fisher Scientific, Shark/Ninja, Lenovo, Salt Financial, French Connection, HH Brown, Travel Tours, and American Outdoorsman providing full-service capabilities in strategy and planning, traditional brand communications, websites, social and mobile campaigns, experiential and engagement, content fulfillment and execution.
Madras is a division of The Ad2pro Group, a premier, tech-enabled, content delivery business providing high quality, high volume work for elite brands. In addition to Madras, the Ad2pro Group operates its 2Adpro Media Solutions division, which partners with prestigious media companies such as Tegna (US), Gatehouse (US), Fairfax (AUS and NZ), and Newsquest (UK), to offer on-demand creative and technology automation services.