BENGALURU, INDIA - Ad2pro Media Solutions Pvt. Ltd, (www.2adpro.com) has been nominated for the VCCircle Awards 2012, in the category of the "Best VC-backed Media and Communications company". The awards are given to Indian companies funded between 2007 and 2011 that have shown strong post-funding performance.
An expert jury, comprising of industry veterans, academicians and consultants, picked the most outstanding Indian companies who have shown tremendous growth and had a longstanding impact on the Indian economy in general. This nomination recognizes theimpressive growth and business model strength of 2adpro.
2adpro provides high quality creative production services to media companies and brands around the globe including Fairfax Media in New Zealand, Newsquest in the UK and Macys, Scripps, Washington Post, and McClatchy Interactive in the US.
"We are ultimately a service business. Our success has been by ensuring we are client and people focussed. Throughout the organisation the philosophy to 'surprise and delight' our clients is ingrained. We have nurtured talent and ensured we have the very best people to lead and grow the business. We are constantly restless and always looking to improve everything we do, so even our smallest clients get our maximum attention. This is what makes 2adpro special", said Todd Brownrout, President, 2adpro.
2adpro raised venturefunding in 2008 from Ventureast, a leading private equity and venture capital firm specializing in technology, healthcare and life sciences. The funding enabled the company to scale up its operations to multiple locations around the world and diversify its customer base.
"Digital marketingcontinues to grow in reach and power. 2adpro understands that digital media and advertising is increasingly at the core of consumer awareness campaigns.The company is well equipped in technology, people and processes to work withglobal clients as they continue the shift towards Digital",said Siddhartha Das, General Partner, Ventureast.
About 2adpro
Founded in 2007, Ad2pro Media Solutions Private Limited provides high quality graphic design solutions for advertising and marketing communications to an international client base. 2adpro has combined creative talent with process expertise and a technology backbone to create a unique on-demand Virtual Studio solution for our customers.
2adpro ranked second in Deloitte's Technology Fast 50 in India 2010 and Fast 500 Asia 2010, which recognize the country's fastest growing technology, media and telecom companies. 2adpro now boasts over 500 employees operating from facilities in Bangalore and Chennai, with US offices in Los Angeles and Chicago.
About Ventureast
Ventureast is a pioneering venture capital firm with over a decade of investing experience in seed, early and growth stage companies in India. Guided by the singular vision "We Differentiate, You Win", Ventureast has enabled over 60 businesses in Life Sciences, Technology and emerging sectors. Backed by a strong founding team which has been with Ventureast for a decade now and understands the entrepreneurial ecosystem well, the company boasts of a proven track record in converting small and medium enterprises with rapid growth potential into bigger success stories.
WOODLAND HILLS, CALIFORNIA - Ad2pro Media Solutions, Inc. (www.2adpro.com) today announced the appointment of Laura Rutenis as Vice President, Retail Solutions. Rutenis joins the company after serving in various senior retail marketing roles at Macys Inc. (NYSE:M) and The May Department Stores Company. In her role at 2adpro she will lead the strategic direction and execution of the company's expanded retail division that provides offshore advertising creative and production solutions for clients.
"Laura is a well-respected retail professional. Our clients will benefit from her vast marketing experience, especially the depth of knowledge she offers in the retail advertising arena," said Todd Brownrout, Founder and President of 2adpro in announcing her appointment. "2adpro's creative hub offers retail clients a quality and standard of work that provides efficiency, flexibility and speed so retailers can have access to digital creative capacity, as well as creative support for all media platforms. Laura has first-hand marketing communications leadership experience at some of America's most prestigious retailers, and we firmly believe our retail clients will derive tremendous benefit from her insights."
"I am excited about offering services to meet the needs of our global retail clients, who are transforming and looking for creativity and innovation to drive their business with reduced budgets. We can help them meet their goals. I look forward to leading a team of experts to provide multi-media creative services, so they can get more out of their marketing investment," said Rutenis.
Prior to joining 2adpro, Rutenis served as Senior Vice President of Marketing at Macy's Midwest, a division of Macy's, Inc. where she was responsible for strategy and creative services including print production for a 9-state region and Hecht’s Department Store, a division of the former May Department Store Company. Prior to that she held various advertising roles at May Company stores. Most recently, she worked as a marketing consultant for Northwest Wines Company just outside of Portland, Oregon. She earned a bachelor’s degree in advertising/marketing from the University of Florida.
About 2adpro - Ad2pro Media Solutions Pvt. Ltd. and its US subsidiary, Ad2pro Media Solutions Inc., provide high quality creative design solutions for advertising and marketing communications for companies around the world. 2adpro combines creative talent with process expertise and a technology backbone to create a unique on-demand Virtual Studio solution for global media companies, retailers and distinguished brands. 2adpro's goal is to help our customers increase their creative capacity, reduce turnaround times, streamline the creative process and lower their costs.
Magazines are, of course, still being launched these days and typically a good portion of these are regional publishers. Often, these new launches rely on a shoestring budget to get off the ground.
Magazines are, of course, still being launched these days and typically a good portion of these are regional publishers. Often, these new launches rely on a shoestring budget to get off the ground.
Grosse Pointe magazine, a 20,000 circ bimonthly distributed to homes in the affluent Detroit suburb, is no exception. The magazine was launched in early 2010 by husband and wife team John and Terry Minnis and relies on a service provided by 2adpro to outsource advertising design to India.
Like many other smaller regional magazines, Grosse Pointe relies on local businesses to advertise, well off the agency radar and often without the means to come up with their own ad creative.
Minnis, who uses about 4 commission-only reps to help sell the magazine, says the magazine runs about 30 ad pages an issue, 12 of which are funneled through 2adpro's design service.
Minnis created an account, accesses it through a Web interface and uploads supplied creative or picks from a variety of canned designs‚ he can also select from a variety of creative elements.
Thanks to India's time differential, completed ads are waiting in Minnis' in-box the next morning. Sizes, says Minnis, run from full-page ads to business-card sized fractionals. "I don't have to pay a monthly fee to use the service, it's only a pay as you go," he says. "They have a rate schedule that they charge for a full page ad, 1/2 page ad and so on."
The service provides a 3-hour turnaround time on corrections or revisions.
Minnis, who also holds down a full-time job as a reporter for the Detroit Legal News, says the magazine is on track to generate $200,000 in revenue this year and was profitable from its first issue.
Bangalore, India and Woodland Hills, CA (December 20, 2010) – Ad2pro Media Solutions Private Limited (www.2adpro.com), the leading provider of high-volume advertising design and production services for global customers requiring rapid turnaround, has been named to the Deloitte Technology Fast 500™ Asia Pacific 2010 list, recognizing the region's fastest growing technology, media and telecom companies. 2adpro is ranked eighteenth among the top 500 companies, with revenue growth of 1,649 percent over the last three fiscal years. This is the second nod from Deloitte this year, following 2adpro's recent recognition as the second fastest growing company among the Technology Fast 50 in India.
"We are honored to be in the exceptional league of the companies named by Deloitte," said Gopal Krishnan, Chief Executive Officer, 2adpro, who co-founded the firm with Pervez Sikora, Chief Operating Officer, and Todd Brownrout, Chief Marketing Officer. "The Asia Pacific region is a hotbed of innovation, and we are thrilled to be among the companies that have leveraged technology to pioneer new services."
The Deloitte Technology Fast 500 Asia Pacific 2010 winners consist of the 500 public and private technology, media and telecommunications companies headquartered in the Asia Pacific that have achieved the highest rates of revenue growth over the past three years.
Founded in 2006, 2adpro has developed a unique model to help mass media companies, ad agencies, retailers and other businesses produce thousands of print and digital ads every day "on demand." 2adpro's successful delivery model combines creative talent with a streamlined process for delivering projects, and a cloud-based, Virtual Studio technology platform. Within four years, the company has acquired major customers around the globe, including six of the nine largest newspaper publishers in the US, and has built a team of 500 professional designers working from two studios in India.
Deloitte's Technology Fast 500 Asia Pacific 2010 Ranking and CEO Survey award book states, "Over the past nine years, we've watched fast-growing technology companies in Asia Pacific flex their muscle to achieve incredible growth . . . Through the seasons of change, the Deloitte Touche Tohmatsu Limited (DTTL) Global Technology, Media & Telecommunications (TMT) Industry Group's annual Deloitte Technology Fast 500 Asia Pacific Ranking and CEO Survey has become their record of achievement and performance, marking the distance of the fittest."
For more information about the 2010 Deloitte Technology Fast 500 Asia Pacific results, please see: http://www.deloitte.com/fast500asiapac.
Company Recognized for Innovative Technology-enabled Delivery Model for High Volume Advertising Design and Production Services
BANGALORE, India & WOODLAND HILLS, Calif.-(BUSINESS WIRE)-Ad2pro Media Solutions Private Limited (www.2adpro.com), the leading provider of high-volume advertising design and production services for global customers requiring rapid turnaround, has been named to Deloitte's Technology Fast 50 in India, recognizing the country's fastest growing technology, media and telecom companies. 2adpro is ranked second among the top 50 companies, with revenue growth of 1,649 percent over the last three fiscal years.
"We're excited at the recognition by Deloitte, which serves to validate the market for our services, and the strong value proposition that we bring to our clients"
Founded in 2006, 2adpro has pioneered a unique model to help mass media companies, ad agencies, retailers and other businesses produce thousands of print and digital ads every day. The company also offers a full range of services for campaigns that leverage print, digital, mobile and social platforms. 2adpro's successful delivery model combines creative talent with a streamlined process for delivering projects, and a state-of-the-art, cloud-based, Virtual Studio technology platform. Within four years, the company has acquired major customers around the globe, including six of the nine largest newspaper publishers in the US, and has built a team of 500 professional designers working from two studios in India.
"We're excited at the recognition by Deloitte, which serves to validate the market for our services, and the strong value proposition that we bring to our clients," said Gopal Krishnan, Chief Executive Officer, 2adpro, who co-founded the firm with Pervez Sikora, Chief Operating Officer, and Todd Brownrout, Chief Marketing Officer. "Our services enable our clients to increase their competitive advantage by launching new products and improving response times, while achieving dramatic savings in design and production costs."
"2adpro is helping drive cost efficiencies in their clients' creative services and helping them migrate to online publishing platforms. The company's growth has sustained over the last two years in spite of a global recessionary environment, and we expect the demand for creative services to continue," said Siddartha Das, General Partner, VenturEast and a member of 2adpro's Board of Directors along with Krishnan, Brownrout and Sikora. VenturEast, a private equity and venture capital firm in India specializing in technology, healthcare and life sciences, invested in 2adpro in 2008.
The Deloitte Technology Fast 50 India 2010 Program conducted by Deloitte Touche Tohmatsu India Private Limited (DTTIPL), now in its sixth year, ranks the fastest growing technology companies in India based on their percentage revenue growth over the last three financial years. The eligible companies are required to have their headquarters in India. For more information about the 2010 results, please see http://www.deloitte.com/view/en_IN/in/industries/technology-media-telecommunications/the-deloitte-technology-fast-50/.
Private label and affiliate inkzoo offerings provide plug-and-play design services strategy
WOODLAND HILLS, CA – 2adpro, the leading provider of high volume, on-demand ad design and graphic production services, today announced new ways to help firms develop revenue opportunities from the $1.2 billion market for small business creative. 2adpro's web-based Inkzoo platform (Inkzoo.com) is now available to partners who want to private label the service, as well as to affiliates seeking to connect their small business customers to 2adpro's 500-member design team. The company made the announcement at ad:tech New York.
Inkzoo provides a broad range of high quality creative services-from logos and business cards to websites and banner ads-at prices that fit small business budgets. Small businesses benefit from the talents of experienced designers, available 24x6, as well as unique web tools to streamline ordering and communications, and typically receive finished products within 48 hours.
Private labeling enables partner companies to offer the 2adpro Inkzoo services as if they were their own-giving small businesses new reasons to work with them. Partners choose the Inkzoo products they want to feature, such as banner ads, and receive private label pages to offer them through their websites. Being a partner provides multiple benefits, such as joint marketing through an Inkzoo partner directory, enhanced commissions on total sales, and alternative re-selling structures.
Recrue Media, which specializes in online retargeting campaigns, has private labeled Inkzoo banner ad production on its website. "Offering rapid, high quality banner ad design gives us a competitive advantage in the small business market. Our clients need to generate banners very quickly as their campaigns unfold, and in the past, many have had to wait weeks for excellent creative. Our partnership with 2adpro lets us solve this problem for them and the results are fan-tastic," said Mark Landon, Co-founder and Partner, Recrue Media.
Another option for companies that want to increase revenue opportunities is 2adpro's affiliate program, an alternative to private labeling. Through this program, companies refer small businesses to Inkzoo, linking to the platform via customized URLs and Inkzoo banners. Affiliates earn commissions on each sale they refer.
"The Inkzoo private label offering enables companies to benefit from a plug-and-play strategy, and provides additional revenue streams," said Pervez Sikora, Co-founder and Chief Operating Officer of 2adpro. "By becoming 2adpro partners or affiliates, companies have new ways to im-prove their level of service, and strengthen their relationships with small business clients."
Company expands on model of high-volume Print, Online and Mobile campaign materials for On-Demand delivery
WOODLAND HILLS, CA – With social media from Facebook© to YouTube® now a standard part of companies' communications repertoires, 2adpro today announced an expansion of its services to include high-volume social media page design and production.
2adpro has pioneered an "on steroids" ad design and graphic production model-combining creative services with extremely fast turnaround, usually overnight. The company's clients in-clude the largest U.S. mass media companies, as well as ad agencies, retailers, and other en-terprises. For instance, a newspaper chain with dozens of print publications and websites might require 2adpro to develop hundreds of banners and display ads for its advertisers every day for the next day's issues.
The expansion of 2adpro's services means that clients already relying on the firm for print, online and mobile ads and marketing materials can now turn to them for social media design and production. 2adpro now designs Facebook fan pages, Twitter pages, and YouTube Chan-nels with Flash and GIF elements. Designs fully integrate with the look and feel of clients' pre-existing campaign materials for integrated branding.
"2adpro's new services empower our clients to keep pace with their own customers as social media marketing becomes mainstream. We can help them with turnkey solutions across all types of media," said Todd Brownrout, Co-founder and Chief Marketing Officer, 2adpro.
"By moving into social media, 2adpro will enable us to increase the loyalty of our advertisers by more fully serving their needs," said Mark Preston, Vice President, Digital Media, Bonneville International, which owns and operates 26 radio stations with associated websites across the country. "They continue to help us to stay ahead in the fast changing digital age."
2adpro has pioneered a unique outsourcing model for design and production services requiring rapid turnaround-combining a staff of 500 experienced designers in India, available 24x6, with intuitive technology for submitting orders. 2adpro produces thousands of print and digital ads every day, and has already delivered more than 40,000 digital projects this year
Digital Advertising/Marketing Leader 2adpro Launches New Design Packs
WOODLAND HILLS, CA – Small- and medium-size media organizations and small businesses have a new option for creating customized flash banners and mobile ads – 2adpro's "Flash Ad Value Packs." Announced today by 2adpro Media Solutions, these competitively priced packages come with a satisfaction guarantee and offer an affordable creative solution to clients who may have limited advertising and marketing resources. 2adpro, www.2adpro.com, is the leading provider of print and digital design solutions, and is a leader in outsourced advertising production space for media organizations, including newspapers, broadcast outlets, advertising agencies and web-based publishers.
"We want to bring our services to clients who need help building banner ads for the web and prefer to engage 2adpro on an as-needed basis," 2adpro Co-founder and Chief Marketing Officer Todd Brownrout says. "This new pricing approach is flexible, allowing businesses to take advantage of our world class service. Clients can now buy a smaller pre-paid package on and as-needed basis."
The same proprietary, web-based technology used for large corporate clients supports the Flash Ad Value Pack. Clients can place orders for 10-, 25- and 50-ad packages through www.2adpro.com/flashads/ and then receive logins to manage the ad creation process through 2adpro's world-class platform. Ads are delivered overnight by 8am the next morning except weekends. In addition, the 2adpro packages include bonus ads, content revisions and a 30-day or five-ad satisfaction guarantee. The prices for ads in a Flash Ad Value Pack are, in some cases, less than $50 per ad with revisions included.
"We believe businesses will find our Flash Ad Value Packs increase their creative capacity at a competitive price, with the same reliable professional service used by major media companies," says Brownrout.
Ad2pro Media Solutions Pvt Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Freedom Communications, Scripps, BELO and Bonneville International.
WOODLAND HILLS, CA – 2adpro Media Solutions Inc., www.2adpro.com, announced today it is expanding on-demand creative services to include radio and television websites. Ads are custom-designed and most formats are turned around overnight with ad delivery the next morning.
2adpro, www.2adpro.com, is the leading provider of print and digital design solutions, and is a leader in outsourced advertising production space for media organizations, including newspapers, broadcast outlets, advertising agencies and web-based publishers.
Todd Brownrout, 2adpro co-founder and chief marketing officer, says "As online operations for the radio and TV industry grow, broadcasters are seeking ways to provide high quality flash and rich media advertising for their customers, while keeping operational costs in check. Accordingly, we're expanding to meet this market to provide advertisers robust creative and fast turn-around without adding overhead."
Customers find 2adpro's model and cost structure in today's competitive and highly fragmented media environment to be key differentiators. Mark Preston, Corporate New Media Director at Bonneville International in Salt Lake City, says 2adpro's creative services are an exceptional value to Bonneville digital teams and to our advertisers. "The overnight turnaround 2adpro provides on flash ads is remarkable," he says. "And, their high-quality work, attention to our needs, and ROI continually impresses."
Adds Brett Atkinson, managing director of online products and strategy at KSL in Salt Lake City, "2adpro's web-based software is intuitive and easy to use. Our sales team can say with confidence to any advertiser, ‘I'll have your web ad completed in the morning.' 2adpro has been able to let us deliver on that promise. We couldn't be more pleased with their services."
Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Freedom Communications, Scripps, BELO and Bonneville International.
WOODLAND HILLS, CA - 2adpro Media Solutions Inc., the leading provider of print and digital design solutions for advertising and marketing
As a leader in the outsourced advertising production space for both print and online publishers, 2adpro – www.2adpro.com -- combines its deep domain expertise with extensive experience in advertising production, creating a global collaborative platform that delivers high volume design projects.
"Our customers are looking for flexible solutions allowing them to manage their print, online and mobile advertising by optimizing all available resources – both inside and outside their organizations," says 2adpro Chief Operating Officer Pervez Sikora. "2adpro's Virtual Studio takes projects end-to-end, from defining the creative brief to final delivery. Projects can be distributed to teams at studios worldwide, based on resource availability, delivery deadlines and work complexity. These teams are nimble and may comprise 2adpro studio operations, the client's resources or a combination.
"Virtual Studio can be accessed via a browser from anywhere," Sikora continues. "And it's fully integrated with leading ad management and tracking systems in use by the media industry."
Virtual Studio is highly customizable and can be configured quickly to meet the unique needs of each customer. The solution is powered by 2adpro's proprietary JobDirect platform that is used by hundreds of users around the world. It combines best practices for the delivery of creative services, such as structuring the creative brief, tight collaboration between project team members and timely communication with state-of-the-art open and distributed technology.
The technology platform is available under a subscription-based model that offers flexible pricing, including user-based, transaction-based or hybrid options.
Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com), founded in 2006, combines creative talent with process expertise and a technology backbone, to create tailored, on-demand solutions for customers, increasing creative capacity, reducing turnaround times and streamlining the creative process. 2adpro operates in a 24/6 environment and provides solutions to companies that have adopted offshore outsourcing as a strategic imperative. With US headquarters in Woodland Hills, CA, and international headquarters in Bangalore, India, 2adpro serves top tier global publishers of newspapers, magazines, websites, radio/TV stations, advertising agencies and other enterprises, including Gannett, McClatchy Interactive, Scripps, Freedom Communications, NewsQuest Media Group, Mediaspan, Lulu and Bonneville International.
Changing media consumption habits of people in the West coupled with the spiraling cost of ink and newsprint has made newspaper and magazine firms cost-sensitive, driving the growth for publishing outsourcing.
Changing media consumption habits of people in the West coupled with the spiraling cost of ink and newsprint has made newspaper and magazine firms cost-sensitive, driving the growth for publishing outsourcing.
India, which has a strong domestic publishing industry, is poised to be one of the major publishing outsourcing destinations in the coming decade.
According to ValueNotes Research, the total offshoring of publishing stood at $780 million in 2008, of which India had the largest share -- 84 per cent -- followed by Philippines (14 per cent) and Vietnam/China/Sri Lanka (2 per cent).
The research says that offshoring in publishing will grow at a rate of 15 per cent till 2010 and 20 per cent per annum thereafter, till 2012.
Capitalising on the opportunity to ride the publishing outsourcing wave is Bengaluru headquartered company 2Adpro Media Solutions, founded in 2006 by a group of seasoned executives from the media world that has grown from a dozen plus employees to a 410 strong team and a 100 plus customers today.
The company is one of the big three -- the other two being Affinity Express in Pune and Express KCS in Gurgaon -- in the offshore creative services space, which specialises in advertising and marketing design and production.
"Our customers, of which, 80 per cent are newspapers, get access to a virtual creative studio, when they work with us. We produce on an average around 7,000 ads per week for both print and online media with very quick turnaround time, sometimes in 15-20 minutes," says Pervez Sikora, COO of 2Adpro Media Solutions.
Sikora worked with many media companies and it was during his last stint with The Los Angeles Times as its director of Advertising Technology that he realised the huge outsourcing opportunity in design and production of ads.
The advertising spend on creative content for print display ads alone is upwards of $1 billion in the US.
"While I set up systems for sales force automation, space booking/rating, production, pagination, classified ads, retails ads, delivery for web, asset management etc., I was also in charge of driving the company's offshoring strategy which was initiated primarily to reduce costs. After weighing the pros and cons, it was decided that LA Times would cut major costs if the company outsourced some of its IT functions (which TCS handles) as well as advertising production, which Affinity Express handled for us," recalls Pervez.
With offices in Chennai, Bengaluru and the US, 2Adpro Media Solutions, which started with a seed funding of $1million in 2006 and received a VC funding of $2.5 million in 2008, has set itself a conservative target of achieving $30 million by 2012.
"We will not be able to achieve great growth rates through organic growth but will have to look at acquisitions in the UK and in India, and try to grow our onshore presence. We will continue to offer a combination of innovative technology, adaptive processes, and a utility based pricing model, along with our on-demand global sourcing model which provides customers with the flexibility and adaptability they need," says Pervez.
Publishing outsourcing is still nascent stages, notes Vivek Shenoy, analyst of Publishing at ValueNotes Outsourcing Practice.
"While a lot of publishing work in the scientific, technical, medical, educational and legal domains are being outsourced to India currently, newspapers and magazines in the US have not yet opened up to take advantage of Indian service providers fully," he says.
"But the future looks bright for this small clutch of service providers because cost cutting pressures in the immediate future will drive them to outsource to countries such as India, Philippines, China, among others. Moreover, India has a strong domestic publishing industry and the requisite talent pool in place, making it an attractive destination for publishing outsourcing," he notes.
