Large hyper-local publisher in the United states
Over 3,000 creatives delivered weekly across print, web and mobile medium
Enhanced digital design services from standard display banner ads to tablet and mobile advertising units inclusive of interactive rich media, HTML email blasts and landing pages.
Our digital offerings include more than just creative services, and discussions are on with them in expanding to include trafficking, reporting, and digital planning and buying services.
Client was looking for a cost efficient print and digital services partner to deliver creatives at fast turnarounds. The transition to an outsource partner also needed a robust technology integration with their existing systems to manage workflow.
The 2adpro solution, encompassing print and digital advertising along with the proprietary technology, enabling seamless integration with their current ad tracking system, was the best fit model. In addition, our variable cost model worked well to manage the seasonal peaks and troughs that is the challenge in the media business.
After a successful pilot phase in 2011, client deployed an aggressive ramp up from Q4 2011 to Q2 2012. 20 markets were transitioned to a combination of onshore ad centres and offshore creative delivery, with volumes increasing from 15,649 creatives in 2011 to 79,742 in 2012.
As the client continues to purchase more properties and scale up their centralized advertising centres, and with 2adpro being the primary vendor we play a critical role in helping them scale with their ad production.