The Client
2adpro helped a large media company in the United States to increase print and online advertising production capacity while maximizing cost-efficiencies and improving service delivery.

Challenge
The client is a leading international news and information company that publishes hundreds of daily newspapers, web sites and non-daily publications. Client faced declining print advertising revenue due to fragmented leadership and a tough economy.

The client wanted to improve production efficiencies, lower cost and expand creative capacity for the growing on-line business. The company adopted offshore outsourcing as one of its strategic imperatives in 2007 and the client did not have sufficient outsourcing experience.

Work
The client chose 2adpro because of the deep domain expertise of the management team, the on-demand delivery model, the technology platform and transaction-based business model. 2adpro designed an on-demand creative services solution to meet the unique needs of dozens of independent business units. 2adpro is delivering thousands of creative projects to the client each week.

Impact
The client has been able to lower their in-house production costs while improving turn-around times. Other significant benefits include:

• Quick Deployment – 2adpro was able to deploy its solution at over dozens of sites within a 12-month period.

• Rapid Scaling – 2adpro was able to accelerate the rollout by 12-months resulting in early realization of the benefits.

• Additional Offerings – 2adpro was able to meet additional creative services needs by providing additional solutions such as e-mail newsletters, sales presentations, flash videos and rich media advertising.