Newsquest
2adpro worked closely with Newsquest in the initial development stages and developed integration technologies that would streamline not only the outsourcing process, but other internal processes also.

Challenge
The anticipation of a commercial downturn and the need to reduce operating costs initially led Newsquest, the second largest publishing group in the UK and part of the Gannett Group, to the concept of outsourcing prepress departments and consolidating regional prepress centers providing ad design services to clientele.

Newsquest wanted to reduce operating costs, streamline the workflow using technology-centric processes, create uniformity of workflow and application across all Newsquest centers and improve customer service.

Work
Newsquest partnered with 2adpro to refine existing processes and make the best use of their new product development, currently looking at digital ad make-up, online directory, studio design and digital asset management opportunities. Following a series of trials, live production has been achieved, in some instances from 0 to 100% of ad make-up, in one week, involving hundreds of ads and 2adpro has always been ready for this.

Impact
Newsquest has been able to improve the workflow streaming and customer service while reducing operating cost. Other significant benefits include:

• Far better tracking of ads.

• Much more sophisticated reporting, which, in turn, improved accountability.

• Much greater control over deadlines.

• The ability to track ad production costs to individual products, thereby exposing marginal titles in respect of profitability.

• Exposure of other inefficient processes.

• You only pay for what you use, so costs are managed in line with business levels.

“We have found that guaranteed overnight turnaround of ads has improved the service we are able to offer customers.” - Clive Message