Treasure Coast Newspapers
2adpro helped Scripps Treasure Coast Newspapers to lower the cost of ad production services while increasing creative capacity and improving turnaround time.

Challenge
Treasure Coast publishes three daily morning broadsheet newspapers (The Stuart News, The St. Lucie Tribune, The Press Journal) with a combined circulation of 110,000. In addition, the company produces a weekly broadsheet product – The Sebastian Sun and a twice-weekly broadsheet product – The Jupiter Courier. A total of 400-600 display ads were produced internally for publication in all these products. Treasure Coast employed a team of forty artists and production team members to manage the ad creation process and was seeking to reduce the cost of this operation.

Work
Treasure Coast partnered with 2adpro to create an on-demand creative services solution for the production of their print ads. Mike Johnson, Director of Creative Services, led the project team to create a solution that would meet the newspapers quality and delivery standards while meeting cost objectives. Treasure Coast began their outsourcing operation with 2adpro in February 2008. In less than six months, the project was fully ramped up and 2adpro was producing 100% of the total ad volume.

Impact
Treasure Coast Newspaper has been able to improve turnaround time and creative capacity while reduced the cost of ad production. Other significant benefits include:

• Number of FTEs before outsourcing: 42

• Number of FTEs after outsourcing: 12

• Annual Savings: Approx $1MM

• First Year Savings %: 35%

• Expected Savings in Second Year: 55%-60%

“2adpro afforded us the ability to ramp-up at a pace we were comfortable with.” - Mike Johnson.