Agency’s business model makes it financially easier for clients to do more in an ‘always-on’ marketing era.
Longtime Ogilvy ECDs Bill Davaris and Andrew Ladden join as Chief Creative Officers to bolster existing global offering.
NEW YORK, Feb. 2, 2017 /PRNewswire/ — Madras Brand Solutions (www.madrasglobal.com), a global creative and content agency combining high-touch, near-shore creative with high-volume, far-shore development and delivery, launches today with offices on three continents and more than 1,100 people dedicated to ‘always-on’ marketing.
Madras aims to overcome the prime obstacle faced by marketers today – developing marketing solutions that are both innovative and cost-effective – by replacing the linear agency-client model with a continuous engagement.
Madras believes agencies today are designed to be too front loaded, meaning that by the time strategy and ideas come to life, there is little time or budget left over for amplification. When consumer behaviors shift or competitors pivot, as they always do, brands struggle to find the funds to react quickly and effectively.
“We believe great brands are leaving too much value on the table,” says Fred Schuster, CEO of Madras Brand Solutions (www.madrasglobal.com). Schuster is former CEO of WPP’s RedWorks and IPG’s Craft Worldwide.read more
Feb 02 2017 : Clients around the world are moving away from agency of record relationships in favor of cost-cutting, project-based contracts and in-house assignments. But with the acquisition of U.K. agency Somewhat and the subsequent hires of chief creative officers Bill Davaris and Andy Ladden from Ogilvy & Mather, Ad2Pro Media Solutions CEO and agency veteran Fred Schuster thinks he’s found a solution to one of the industry’s most pressing problems. And that solution has a name—Madras.read more
In mid-2015, Google decided that, due to security concerns, it would stop supporting Flash ads on its Chrome browser in favor of HTML5 ads. Other browser developers quickly followed Google’s lead and are eliminating the use of Flash, the most common platform used to build banner advertising. To ease the transition, Google introduced a simple-to-use conversion tool called “Swiffy”, which converted Flash SWF files to HTML5 files, thereby meeting the required standards and specifications.
Other tools like Google Web Designer (GWD) were also available to build HTML ads, however, GWD has drawbacks that prevent it from being a full-fledged replacement for Flash. It does not support complex animations and it supports only Google fonts as opposed to the font sets used by most 2adpro customers. Earlier this year Adobe released Animate CC, the much-awaited alternative to Flash. Animate delivers HTML output and has complex animation capabilities built-in.read more
Advertising is all about impact. The more the impact, the more the click through rate, re-call value and brand awareness. To that end, interactive rich media ads have a definite edge over normal banner and text ads. Rich Media Advertising brings a powerful medium to life and presents a wide canvas of creativity with impactful messages and great interactive experience to the audience.
Text ads and traditional banners ads have been around for a very long time. The purpose of these ads is to make the user click on the ad but unless the text is clever and the image enticing the Click Through Rates (CTR) will be low and they are suffering a painful death as the users are going out of their way to avoid clicking on them.read more
World Graphics Day is observed on April 27, 2016. The day was established by the International Council of Graphic Design Associations, which was founded on April 27, 1963. World Graphics Day – also called World Graphic Design Day – is a chance to recognize communication design and its role in the world.
Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form. Graphic design is undertaken to convey a specific message to a targeted audience, usually from the client, known as the ‘brief’. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation.read more
Marketers (Brands) have been using Digital Asset Management system for many decades now. A repository to keep digital assets, DAM has long served as a mere vault to store advertising campaigns.
Today however, the multiplicity of activities that are currently involved in campaign management requires a robust system that would facilitate a smooth workflow for advertising campaigns and also help Marketers (Brands) make intelligent business decisions.
Here are five different ways a Digital Asset Management system can work as a powerful and critical marketing toolread more
Advertising Industry is firmly on a path towards ‘automation’. One can discern this from the rising trend of ‘programmatic buying’ among brands and advertisers.
‘Automation’ has been the keyword in the advertising industry for a while now and we are not just talking about automation of ads scheduling. Given that advertisers can purchase digital ad space without speaking to a single human being, it makes the whole process very efficient for the brands, as they can bypass RFP driven manual buying process and endless negotiations.read more
Every now and then, this topic would trend in the world of advertising but the Publishers were rarely alarmed. There are many Ad blocking software, codes and apps in the market but none of them have given ad publishers sleepless night as much as Apple’s iOS latest offering.
Let’s look at some stats first. The use of ad-blocking software first started with desktops and laptops and now has moved towards mobile devices at a very alarming rate. Reports say that there are around 198 million active users worldwide that use ad blocking software and it is poised to increase exponentially! read more
Simple solutions for complex problems are the stuff that revolutionizes business, making it more cost-effective while reducing the turnaround time. Optimization and customization are two factors that weigh heavily while choosing a reliable platform with the capability to deliver end-to-end campaigns and data analytics for print and digital media.
That’s why 2adpro came up with the revolutionary suite of applications called JDX that has been designed to manage the ad campaign workflow efficiently in a systematic glitch-free manner.read more