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About Us | 2adpro

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OUR COMPANY

Our vision – To be the creative hub of the flat world.

Our mission – The classic early 2006 start in a garage to write the business plan that not only leveraged the offshore economies of scale but also the key technology component will allow for easy adoption of the strategy to solve a business problem for media companies and brands.

Our solution was strong enough right out the door to attract some of the largest media houses and brands in the world to sign on.

From there we continue to further refine our solutions, technology and our operations that spans across channels managed by a team of over 1,000 strategists, designers, developers, support teams.

OUR TEAM

Our leadership team brings depth of expertise across media, brands, technology, offshore production, people practices and consulting

Gopal Krishnan
Founder and Chief Executive Officer

Gopal is a media industry veteran, visionary and serial entrepreneur. He founded 2adpro in 2006 with a vision to build a world leading multi-media advertising service company.

He is also the founder of Ninestars, a leading content digitization and transformation company.

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Todd Brownrout
Founder and President

Todd has had a successful career in the media and advertising space during which he led large advertising organizations, merger and acquisition activity, marketing and other functions at two of the largest newspapers in the US. His vision while founding 2adpro was to help the media industry revitalize itself through innovation and delivery of advertising products and services.

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Ajit George Abraham
Chief People Officer

Ajit is a Human Resources Professional with over 30 years of rich and varied experience. Ajit has extensive HR strategic and operational experience in a range of challenging environments, from well-established companies such as the Murugappa Group, Mobil Oil Corporation, Birlasoft and Royal Enfield to startups like Mahindra Holiday's & Resorts, Sify Ltd, where he has held Senior HR positions.

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Badri Narayan
Chief Financial Officer

Badri is a dynamic Senior Level Executive with 20 years of Corporate experience in Financial & Strategic Planning, Accounting and Financial Operations, Budgeting & Cost Accounting, covering various industries ranging from Cement, Automobile, Healthcare and Publishing.

Badri specializes in developing financial models for key strategic initiatives and has a strong business acumen. He allows 2adpro to offer competitive costs and has developed most of the company’s financial reporting and budgetary control systems. As head of Finance, he effectively manages the Treasury function of the company and plays a vital role in supporting the company’s fund raising and M&A initiatives.

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Kartic Srinivasan
Executive Vice President - Service Delivery and Technology

Kartic is a seasoned executive with a strong service delivery, engineering and customer support background in the creative communications outsourcing industry. He brings a strong operational discipline, product engineering and customer focus to 2adpro. His areas of expertise include building efficient offshore solutions delivery models, process engineering, technology automation and organization design

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Nikhil Iyer
Senior Vice President - Service Delivery

With over 11 years’ experience in business operations, project transition, account management, and client engagement, Nikhil plays a key role in shaping customer operation and business decisions. He has successfully set-up and structured creative services operations and processes for both start-ups and established companies worldwide.

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Patricia Keil
Vice President - North America Media

Pat brings over 27 years of experience in the media industry to 2adpro. She has held senior executive positions at a number of newspapers including The Charlotte Observer, where she was Executive Vice-President, The Monterey County Herald in Monterey California, where she was President and Publisher, and the Saint Paul Pioneer Press, where she was Senior Vice-President of Sales and Marketing. She is highly skilled in general management with a strong background in advertising and marketing. She earned a Bachelor’s of Journalism degree from the University of Kansas.

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Troy Everett
General Manager - Australia & New Zealand

Troy Everett brings over 25 years of experience in managing solutions for creative production operations and sales process for large publishers in Australia and New Zealand.

Troy most recently served in a leadership capacity in creating an effective and efficient onshore-offshore operating model for all advertising and marketing products for Fairfax Media resulting in significant cost efficiencies with faster turnaround times for one of Australia’s largest publishers. With many year's experience, Troy brings the depth of knowledge to develop creative solutions that use the ideal combination of creative and technology tools to deliver results while keeping change management through the sales process at the minimum.

Troy has been working with the 2adpro team since July 2016 and is based in Melbourne, Australia

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Our Culture

2adpro prides itself in providing an outstanding working environment, tools for our teams to be productive through collaboration and team work. We foster innovation, open culture where ideas are always heard, fun activities and we celebrate world holidays! Our people are truly global.

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Our DNA: Continuous Learning & Growth

Every new member of the 2adpro family goes through a detailed Orientation program that focuses on inducting the employee in to the organizational culture and way of working. This is followed by eight weeks of intensive high quality technical training where they are equipped with the tools for top level performance.

We promote and encourage a culture of continuous learning and development by building the capacity and capability of our people to achieve their full potential. Employees across all levels agree that learning opportunities are one of the biggest assets of 2adpro opportunities which open up avenues for personal advancement of the individual together with corporate growth for the organization.

Every job opportunity is posted on our internal employee portal “ADDA” and employees are provided the opportunity to apply for these positions. High performers are identified and they have a separate career path defined for them to fast track their growth

Fun Place to work

Fungage activities at 2adpro happen throughout the year. “SPECTRUM” is our annual day where all the employees of the company get together and have a great day of entertaining each other through skits, dancing and singing. In addition, the Funagage team organizes a series of events across our centres on a monthly basis.

Fairness in our actions

We have a robust Performance Management System which clearly defines and measures Key Result Areas of every position both quantitative and qualitative aspects. This is predicated on a strong "workflow" system for measuring productivity and quality metrics on the floor. Assessment and feedback is a continuous process to enable our employees to keep developing.

In keeping with the 2adpro philosophy of matching high performance with high rewards, employees are rewarded for exceptional performance, delivering high quality output, outstanding customer service and for demonstrating 2adpro values. Employees are recognized in front of their colleagues throughout the year.

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