2adpro Acquires London-Based Creative Agency, Somewhat, Expanding Digital Capabilities to Support Brands
LONDON and BANGALORE, India, Sept. 30, 2015 /PRNewswire/-- Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com) today announced the acquisition of Somewhat (www.somewhat.cc), a London-based boutique digital creative agency.
2adpro – which delivers high-volume digital and print design, marketing communication and technology services from its India studios – made the acquisition to build a European footprint and extend agency services into digital innovation, strategy and creative.
Established in 2006, 2adpro has become the creative hub for many of the world’s largest media companies. In recent years, 2adpro has expanded its client base to large consumer brands including Lenovo and Macys.com. The acquisition of Somewhat will drive additional Brand growth, and expand service to existing clients.
“This acquisition will accelerate our ability to offer full-service digital to our clients,” said 2adpro Founder, Chairman & CEO Gopal Krishnan. “Somewhat’s mission is in line with ours, and we are very excited about building our joint proposition to service increasingly complex client needs that require digital strategy and delivery.”
“Somewhat will provide us the ability to deliver far more sophisticated digital campaigns. We believe the combination of 2adpro’s scale and Somewhat’s digital capabilities are a unique combination that not many companies can match,” said 2adpro Founder & President Todd Brownrout.
Thea Frost, CEO of Somewhat, called the acquisition mutually beneficial. “This is a great opportunity for both partners,” said Frost, who counts Tesco, the BBC and Clarks among her firm’s prominent clients”. Joining 2adpro offers us the size and scalability that mean Somewhat can produce strategic innovation at scale.”
“Bringing Somewhat and Thea Frost onboard, adds her unique talents, a London office, new clients and new capabilities that will benefit all of our customers,” said Brownrout.
Frost and her team will remain with Somewhat, and she will remain Somewhat’s CEO. Somewhat will become Somewhat, a 2adpro company.
2adpro is a global creative design and technology services company that provides high-quality print and digital design, marketing communications and technology solutions for companies around the world. 2adpro combines superior customer service, operational efficiency and a robust technology platform to create a unique on-demand outsource solution for media companies, advertising agencies, retailers and brands. 2adpro’s goal is to help clients increase their creative capacity, reduce turnaround times, streamline the production process and ultimately be cost efficient. 2adpro is comprised of ad2pro Media Solutions Pvt. Ltd., an Indian corporation with offices in Bangalore and Chennai, and its US subsidiary, ad2pro Media Solutions, Inc., with offices in Los Angeles and New York.
Somewhat is a digital creative agency that uses a bespoke strategy process to create consumer engagement on digital channels. The agency has devised interactive experiences for some of the world’s most iconic brands, including the BBC, French Connection, Clarks and Tesco. Its multidisciplinary team includes strategists, designers and creative technologists. Somewhat operates from London offices and was founded by Thea Frost.