Sales is great. Chasing paper, not so.

Publishers are beginning to rethink their sales structures and processes to reduce costs while continuing to maintain high service levels with customers.

It’s a well known fact that a huge chunk of a newspaper sales reps’ time is spent on administrative responsibilities totally unrelated to his or her core skill set. Valuable ‘selling time’ wasted on things like following up on post-sale enquiries, keeping in touch with customers on the status of their orders, getting material status updates or even liaising with internal departments and couriers. All very, very unnecessary. read more