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October 2015 - 2adpro

Surviving Ad blocking Software and the way forward!

surviving_ad-block

Every now and then, this topic would trend in the world of advertising but the Publishers were rarely alarmed. There are many Ad blocking software, codes and apps in the market but none of them have given ad publishers sleepless night as much as Apple’s iOS latest offering.

Let’s look at some stats first. The use of ad-blocking software first started with desktops and laptops and now has moved towards mobile devices at a very alarming rate. Reports say that there are around 198 million active users worldwide that use ad blocking software and it is poised to increase exponentially! read more

2adpro Acquires London-­Based Creative Agency, Somewhat, Expanding Digital Capabilities to Support Brands

LONDON and BANGALORE, India, Sept. 30, 2015 /PRNewswire/-­-­ Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com) today announced the acquisition of Somewhat (www.somewhat.cc), a London-­based boutique digital creative agency.

2adpro – which delivers high-­volume digital and print design, marketing communication and technology services from its India studios – made the acquisition to build a European footprint and extend agency services into digital innovation, strategy and creative.

Established in 2006, 2adpro has become the creative hub for many of the world’s largest media companies. In recent years, 2adpro has expanded its client base to large consumer brands including Lenovo and Macys.com. The acquisition of Somewhat will drive additional Brand growth, and expand service to existing clients. read more

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